Apr 28, 2021
Maria Corpas, hospitality and travel tech Copywriter, joins Jason from her office in Germany. Maria talks about messaging that turns lookers into bookers amid the pandemic: protocols in place, amenities, and nearby attractions, the mistakes she sees hotels are making, and how your love for your hotel gets in the way of good copywriting. She also suggests, oddly for a copywriter, that hotels compliment their written messages with video messages.