Sep 28, 2020
Adele Gutman Milne, CHDM,
longtime VP of Sales, Marketing, and Revenue at Library Hotel Collection joins me from
South Carolina.
I’m coming to your from the magnificent, Margaritaville Lake Resort, Lake Conroe |
Houston.
Adele is a native New Yorker, who studied dance in Houston, Texas,
then hotel management.
Key takeaways:
-Once she realized the New York market was going to take a long
time to recover, she decided after 20 years of much success at
Library, to move to be near her elderly parents and start her
consultancy, Aspire Reputation Marketing.
-She’s excited to share he secrets of success after so many years
of reaching 5-star reviews, staying as #1, #2, #3 hotel in NYC, top
hotel in Budapest, one of the top hotels in Toronto, and more.
-Mistake she sees hoteliers making amid the pandemic? ‘You can’t be
sitting on the coconut tree waiting for the food to drop. The
cheeky monkeys will shake the trees and get the food before you
do.’ Otherwise, ‘inaction’ and ‘lack of communication.’
-Advice for hoteliers? Don’t let negative reviews go unaddressed.
And make sure every guest is happy and inspired to write beautiful
reviews.